Interpretation is useless without high-quality information

And information is useless without insight. We do not believe in a standardised, one-size-fits-all approach to reputation measurement. Our normative questions and range of tried-and-tested analysis techniques allow us to set your organisation in context. But the most effective — and cost-effective — information is geared to the individual organisation's situation. The Ipsos MORI approach is centred on providing meaningful guidance on the reputation landscape in which you operate, and how you can most effectively shape it to your advantage.

We help you :

• identify key drivers of your reputation
• diagnose your situation: you must know the starting point in order to spend communication budget efficiently
• prioritise audiences: research among multiple audiences helps to define where to allocate resources most effectively to impact reputation
• benchmark: understand competitive context and define areas of strength and vulnerability in relation to competitors and comparators outside of your industry
• track over time: monitor progress in your company's reputation and the changing expectations of your stakeholders
• Identify messages that move reputation: improve communications programs by identifying core messaging and local nuance
• highlight cross-national learning: reputation is a global asset. Issues tend to arise in one region and then migrate to other regions
• manage issues that impact the company's business and reputation: help companies foresee challenges and determine the best avenues for dealing with those challenges.

"I can see what it says - What does it mean?" CEO