Reputation Matters July 2008
A regular update on the latest Ipsos MORI research and thinking on corporate reputation.
The Y Factor: How to play the generation game and win the war for talent
Mei Lock looks at the expectations of the next generation of employees, and suggests how companies can attract them
People who Matter: Knowing and monitoring your stakeholders
David Racadio outlines the case for researching the views of your key stakeholders, and explains how they impact company reputation
The Personal Touch: A different perspective on customer relationships
Jenny Dawkins asks how far the metaphor of personal relationships can be applied to company interactions with their customers, and examines the implications for reputation management
Three Houses: Views of MPs, MSPs and Welsh Assembly Members
As the second round of our Government studies among Members of the Three Houses approaches, Carl Phillips looks back to some highlights of the 2007 research
David Bernstein
A short note from Stewart Lewis, Head of the Reputation Centre, paying tribute to David Bernstein as he approaches his 80th birthday