Research approaches

New and established research approaches

Our Public Affairs team uses the latest quantative and qualitative research techniques to help clients bridge the gap between organisation and their stakeholders. At ipsos MORI we pride ourselves on our ability to think creatively and deliver findings that are relevant and actionable. In addition to the more commonly used research techniques, we use the following:

Hothouse: fresh, flexible qualitative research

Our qualitative research specialists know how to spot patterns in the social, technological, industrial and cultural changes affecting organisations. We are the only UK qualitative agency providing consistent, high quality, leading edge thinking in both private and public sectors.

Participation Unit: putting participants at the heart of research

Our Participation Unit uses participatory and deliberative research methods to help clients improve how they engage with their key audiences. By putting participants at the heart of the research you see the world as it appears to the participants and can engage directly with your audience in a way that may not have previously been possible.