Attractions, Museums & Galleries Research
Attracting and engaging visitors
For the past 20 years Ipsos MORI has been helping leisure attractions find out more about their visitors, potential visitors, and other stakeholders. Over this time, there have been massive changes in the provision of leisure opportunities, and it is only by keeping track of the wider market that organisations can maintain their competitive edge.
There's no 'one size fits all' solution. Our dedicated team of researchers works closely with clients to develop approaches that suit their individual needs. Our detailed understanding of the leisure market, along with our wide ranging experience of different research techniques means we can offer solutions to suit all types of clients, big and small.
Our Attractions newsletters cover some of our latest research on issues relating to museums and attractions. You can download recent issues below.
News from Attractions, Museums & Galleries Research Unit
Understanding Attractions — 2007 pdf document, 1.85MB
In this issue:
- firstsite: informing the development of a new arts space
- the bigger picture: 10 years of Blair — a golden age for culture?
- the importance of measuring demographics shifts
- the culture block
Positive Attraction — 2005 pdf document, 760K
In this issue:
- attraction visiting — the bigger picture
- no queues please — we're British!
- adding perspective to visitor survey results
- profiling from the 18th century to the 21st