Methods For Researching Minority Groups

We have recently published our latest thinking on the key methods we regularly use to research minority groups.

To read more about the strengths and weaknesses of different approaches see our new publication Researching Hard-to-reach Groups pdf, 379KB.

MORI has a wide range of experience in using both qualitative and quantitative methodologies when researching minority groups including ethnic minority communities. Much of the qualitative research we conduct, such as depth interviews and focus group discussions often requires translation and interpretation. We have a wide network of translators and bilingual moderators who are able to cover the main ethnic minority languages.

In addition to these more 'traditional' research methodologies, we have deployed a number of more innovative approaches to research minority groups — for instance, working closely with local asylum and refugee communities and training them to act as translators and interpreters to collect information on the needs of these communities. Similarly, we have worked with local authorities to help train local members of minority communities to help administer surveys and involve them in the consultation process. Please go to the Ipsos MORI Participation Unit for more information.