How Do We Improve Your Reputation?

Ipsos MORI's Local Government Team has led the way in research on the reputation of local government. To support the forthcoming ‘My Council' Campaign, the LGA commissioned Ipsos MORI to examine how residents perceive local authorities and why they think what they do. The subsequent report, The Reputation of Local Government, provides a detailed scrutiny of the issues local authorities need to consider, ranging from public awareness of local services to relations with the local media.

This follows from previous research conducted with the LGA and the IDeA. Working with the LGA Executive, and sounding boards of the best and brightest councils on the two key areas of initial focus for improvement - communications and liveability - the project has now launched 10 key actions that all authorities are being asked to undertake, based on Ipsos MORI's in-depth analysis, in a plenary speech by Ben Page at the 2005 LGA annual conference.

Further details of Ben Page's presentation and copy of the What drives satisfaction with local government?