Political

We are Britain's leading political opinion pollster

With more than 30 years of experience researching political attitudes we have unrivalled ability to add depth and insight into political research. Our expertise across all the major research methodologies ensures we choose the most appropriate methode and provide clients with results that are robust and meaningful. Our methodologies include:

• face-to-face, telephone and online
• fast turnaround, ad hoc surveys tailored to suit the needs of each client
• panel surveys
• quota and random sampling
• focus groups and deliberative workshops
• exit polls (link to General Election site)
• message testing and communications consultancy.

Who we interview: We can interview large, representative samples or targeted groups, to reflect your specific research needs:

• national and international studies
• constituency and local polls
• ‘hard to reach' or specific sub-groups of the population
• key audiences and opinion formers such as MPs, MSPs and national editors.

Analysis and interpretation: We go further than providing high quality data - we deliver insight and analysis. This includes sophisticated statistical analysis (eg key drivers) of long term trend data, international benchmarks and commenting on findings by senior members of the political team.

• sophisticated statistical analysis
• recognised experts in various fields
• comparisons and benchmarking against past precedents and historical data
• media interviews available.

Our clients: Our wide range of clients reflects the diversity of the work we do. We conduct research for UK and international media, pressure groups, regulators and researchers, plus many others. We will provide a carefully-tailored research programme to fit your specific needs. Our clients include:

• print and broadcast media, in the UK and internationally
• pressure groups and campaign organisations
• independent regulators
• academic researchers.

Our work is closely linked with wider public affairs research conducted by the Ipsos MORI Public Affairs team.

Political polling at Ipsos MORI: What we do (and don't do) A presentation outlining our methodology for political polls, and busting some common myths.

Ten Years of Blair: How Did He Do? When Tony Blair announced his departure, we created a slide pack summarising some of the key trends from 'The Blair Decade' of 1997-2007.