Brand / Advertising Research

How is your brand perceived by your customers and stakeholders? You may have invested heavily in advertising to support your brand and the services you offer, but how was this perceived by your target groups? Did they 'get the message'?

Ipsos MORI research can help you understand and gauge your brand, through brand tracking and brand positioning research. We can also assist with your communications planning through campaign development and evaluation research.

Recent examples of brand / advertising awareness & tracking research include:

• regular tracking study on behalf of train operators to help inform brand strategy
• research amongst general public and opinion formers on the repositioned brand of a large transport provider
• measurement of awareness and attitudes towards the London Congestion Charge
• awareness of advertising campaigns for a new transport information system.

A comprehensive guide to our latest research in this area.