Brand / Advertising Awareness & Tracking Latest Research

Ongoing quantitative advertising tracking study on behalf of South West Trains, the study has evaluated various campaigns in addition to the feelings of users and non users towards the brand as a whole. Additional work has been completed online and via postal questionnaires with regards to the South West Trains magazine, e-motion.

Brand Positioning Research for Southern (formerly South Central). Qualitative and quantitative research examining the current brand position and where it should be heading, looking at the priorities and key differences amongst the different stakeholder audiences, including users, non-users, employees and politicians.

Brand and Campaign Tracking Research for Southern. In-home interviews with rail users and non-users across Southern's catchment area. The research covers, amongst other things, awareness and recall of advertising, general travel behaviour, favourability and familiarity towards Southern and other TOCs, ticketing issues and use of website facilities.

Brand positioning for London Underground. Research among the general public in Greater London and a range of opinion formers including MPs, and journalists to understand the London Underground brand and to feed into London Underground's brand and communications study.

Traveline Awareness, DfT. A study to track awareness of and reaction to advertising campaigns for traveline — the transport information system. The work was carried out across three regions and was predominantly amongst bus users.