Products & Pricing Strategy
When taking strategic decisions, organisations need to be prepared for the reaction of their stakeholders. Customers may or may not embrace change — for instance, they are likely to want new rolling stock but at what cost to their ticket price? Regulatory bodies and other stakeholders need to be abreast of a balanced view, rather than influenced strongly by the media.
Ipsos MORI research amongst your customers and stakeholders can be used to inform key product and pricing decisions, helping you to get it right, first time.
Recent examples of product & pricing strategy research include:
- Qualitative research amongst new car buyers to assess the impact on model choice of introducing a graduated vehicle excise duty scheme
- A study to estimate the level of road surface condition that is acceptable to road users
- A qualitative study to establish views on a new secure photo-card driving licence
- A general public survey on attitudes to the cost of public transport
- A large scale quantitative and qualitative study to establish priorities for future delivery of bus services
A comprehensive guide to our latest research in this area.