Travel Behaviour
The ways in which your customers and stakeholders interact with your services, and how they modify their behaviour as a consequence of your changes, plays a vital part in understanding how you should plan and prioritise your services and efforts.
Ipsos MORI research in this area has provided information on topics as diverse as behavioural changes in response to the London Congestion Charge, through to the specific routes used by heavy goods vehicles travelling throughout the country.
Recent examples of travel behaviour research include:
- Monitoring the social impacts of congestion charging
- The use of foreign heavy goods vehicles within the UK
- Provision of public transport to retired people
- Research to establish fuel purchasing behaviour outside of the UK
- Implications for a train operating company of recent timetable changes
A comprehensive guide to our latest research in this area.