Leisure & Tourism
Find out who goes where, how and why
The considerable and rapidly evolving changes in consumer experiences and expectations of domestic and foreign travel make staying ahead in this dynamic market challenging but vital to the success of operators in this industry.
Ipsos MORI's dedicated team of travel and tourism researchers help tourist boards, airlines, tour operators and travel agents, airports, and industry bodies, at home and abroad, improve their understanding of key audiences — from holiday makers and business travellers to travel agents and from staff to opinion formers (such as MPs and captains of industry).
Our travel and tourism experts have worked with a wide range of organisations in this field, conducting ad-hoc projects at home and abroad. Not only does the Ipsos MORI name guarantee quality research, but it also makes publicising research findings that much easier (see the case studies for more details of our recent work).
How Ipsos MORI can help
Every organisation in the travel and tourism industries could benefit through improved knowledge about its key audiences. We work with clients to establish who these people are, to get in touch with them and tell the client what they think. This includes:
- research among holiday-makers, business travellers, business travel bookers or decision makers, local residents, internet users, clients, potential clients, staff, opinion formers (MPs, captains of industry, financial analysts etc.) plus other audiences, as required
- a range of research techniques, from large-scale quantitative surveys through to semi-structured depth interviews and focus groups
- web-based research, including quantitative surveys on clients' web sites, surveys conducted among stakeholder groups on our dedicated survey server, and qualitative research to understand better how people use a client's site.
- a dedicated client-focused team on every project, bringing in experts from across the company
- added value through up-to-date industry knowledge, research consultancy and evaluation, and additional analysis.
"The project was well handled from start to finish, and we were kept appraised of issues as they arose during fieldwork. It was reassuring that time lines quoted in proposal matched delivery. We found it very useful being able to see a draft of the presentation well in advance of the debrief so we could feedback comments from the major stakeholders, which were incorporated within delivery of the presentation. The overall result was that the research was well received by the business. Thank you." Planning analyst at P&O Cruises