core: Corporate Reputation issues and ideas

Welcome to the first edition of Core, the new newsletter on corporate reputation issues and ideas from Ipsos MORI’s Reputation Centre.  Including news, views and updates on our latest research findings,  we hope you find it useful. In this edition:

Whistle Stop Tour

Duncan Bonfield, Network Rail’s new Director of External Communications talks to core about
passenger focus, heritage, and transparency – in convincing its critics and telling an emotive story. Read more link

Reputation Council Findings

Highlights from our first Reputation Council survey include the organisations most admired for reputation management, the internal barriers our panel of senior European communicators face, and how you can measure the impact of reputation management on the financial bottom line. Read more link

Crunch Time for Reputation Management

As the recession bites, Milorad Ajder explores the reasons for keeping reputation management high up
the corporate agenda. Read more link

Reputation and the Bottom Line Part 2

The second part of our event series was held on Tuesday 12 May 2009

Our speakers included Daphne Luchtenberg, Head of Reputation Management, Visa Europe and Lucy Almond, Communications Director, BP Research and Technology.

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Milorad Ajder  Milorad Ajder
  Managing Director
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Spring core 2009

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