Pioneering Research into Corporate Responsibility

Stakeholders increasingly expect organisations to take a responsible and ethical approach to business, and to manage the impact they have on society and the environment. As a result, many companies are now conducting specialist stakeholder opinion research to assess the significance and effectiveness of their corporate responsibility activities.

Research and consultation can help inform corporate responsibility strategy and set priorities, benchmark the relative position of the company against key competitors, demonstrate the impact of corporate responsibility activities and justify commitment.

Ipsos MORI specialises in opinion research on corporate responsibility and sustainability topics among the full range of stakeholder audiences - from customers, employees and local residents, to opinion formers such as legislators, non-governmental organisations (NGOs), press and other experts. While much of our research is confidential, we also conduct a wide range which is released, for example in non-financial reports or as thought leadership. Projects vary in scope from local to national and international, for clients from a range of industry sectors.

• Understand the role of responsibility in corporate positioning
• Gauge effect on overall corporate reputation, in the context of competitor positions
• Research the effectiveness of current initiatives, principles and policies
• Investigate stakeholders' understanding and opinions of emerging issues
• Evaluate the optimum positioning of new initiatives and partnerships
• Assess the effectiveness of internal and external communications
• Identify stakeholders' expectations for the future

We have released research on diverse topics - from employee engagement to cause-related marketing, from climate change to financial literacy, from ethical investment to non-financial reporting. Some examples of our research approaches are available here.