The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing an expert view on key trends, issues and events in the wider world.
Council members are contacted on a quarterly basis for a short (approximately 10 minutes) confidential telephone interview. Topics covered fall into three key areas:
Reputation management trends: this takes the form of tracking questions (questions that will be consistently asked from one survey to another). The focus is on challenges facing the communication and reputation management function, reputation and the bottom line and reputation management as an agent for change.
Current issues/topical issues. Council members are invited to rate or comment on topical events from a communication/reputation management perspective. This could include corporate incidents such as corporate misbehaviour, product recalls or conversely examples of excellence in reputation management.
Wider social, economic and cultural trends that impact on corporate behaviour and communications. Council members explore communications and reputation management within the context of broader issues such as the credit crunch, the environment and power of the Web2 world.