Corporate Reputation issues and ideas

Welcome to the second edition of Core, our newsletter on corporate reputation issues and ideas from Ipsos MORI’s Reputation Centre. Including news, views and updates on our latest research findings, we hope you find it useful. In this edition:

Ideas in the Pipeline

Philip Dewhurst, Head of Public Relations at Gazprom Marketing & Trading, talks to Core about communications in a rapidly growing and entrepreneurial organisation – and the implications of the company’s Russian heritage.

Leading Edge

Martin Kane considers the role of the CEO as the ultimate guardian of a company’s reputation, looking for examples of both personality and integrity.

Getting the Green Light

(International Views Part 1)
In the current economic climate, Jenny Dawkins asks whether environmental concerns have been pushed aside. Should companies still pay attention to climate change or has the zeitgeist waned?

Brand Influencers

(International Views Part 2)
Janette Henderson examines the views of that small but influential group of consumers which can have a disproportionate effect on the reputation of companies and brands.

News Round-Up

It’s been a busy few months for the Reputation Centre, from our very successful conference in May, Reputation and the Bottom Line Part 2, to the launch of our Reputation Council. We also look forward to upcoming research studies on Captains of Industry, MEPs and Global Brand Influencers, among others.