Shell International
Ipsos MORI is currently undertaking the fifth year of annual research to track Shell's reputation, and the factors driving it, among key stakeholder audiences in 12 to 16 countries across the globe.
Audiences include academics, government, media, NGOs, the general public and employees. We have also undertaken this work among a senior business audience.
Research is conducted using a mix of telephone, face-to-face and online interviews, as well as additional depth interviews with stakeholders in some markets. Interviews are offered in English or the local language in each market.
Ipsos MORI presents the results and leads action workshops at country level, while also presenting the results and strategic implications at Group level.
The research has been developed over the last few years to reflect Shell's corporate needs and its ongoing corporate reputation plan.