Government and Public Sector Communications
Good communications are the lifeblood of organisations, not just an add-on. At Ipsos MORI we specialise in imaginative, rigorous communications research that helps our clients at all stages of their communications cycles. We know how important it is for communications to work hard for government and the public sector – especially at a time when our clients are under more pressure than ever to provide value for money.
We work with clients across government and the public sector such as COI, HM Treasury and the Health and Safety Executive to deliver effective communications research. Our research helps government communicators with their strategic planning, monitoring and evaluation, assisting them in their work to inform and engage the public successfully and ensure that people can access government services with ease. The kinds of problems we help clients with include:
- Identifying, segmenting and profiling key audiences
- Understanding how best to engage existing and potential audiences
- Achieving campaign effectiveness, through pre- and post-campaign evaluation
- Understanding the channels that work best for specific audiences, from traditional channels through to social media
- Testing and refining communications messages and techniques
- Social marketing and behaviour change (visit our Social Marketing Unit)
Excellent customer focus - they were flexible, happy to listen to requests and willing to adapt the project to meet our needs.