Social Trends

At Ipsos MORI, we conduct research for a huge range of clients across the public, private and third sectors. This breadth and depth of experience means we have an unrivalled understanding of social trends, and access to rich, historical data that can provide invaluable context for our clients. For example, our Issues Index has tracked the public’s key concerns for over 30 years, our Public Spending Index reveals trends in the public’s expectations of public services and our Political Monitor acts as a regular barometer of changing political opinion.

By bringing findings from our research together we are able to measure and explain changing attitudes and behaviours across society. We have published many reports examining social trends and public perceptions overall, but we also unpack specific issues that are important across the public and private sectors. Our recent thought leadership work has included exploring individual social trends in more detail – from the future of families, to trust in institutions and professions, through to the views of the IPOD generation and their implications for public policy.

Many of our individual projects explore how public attitudes and behaviours are changing. Indeed, much of what we do touches on social trends – this is reflected in our Politics, Public Services and Society review, which draws together the highlights of our research each year.