Stakeholder Research

Stakeholder management has long been recognised as a central part of managing reputation in public sector organisations. It will only become more important in the future. In the current economic climate, with more focus than ever before on demonstrating efficient and responsible use of public money, there is a need to be transparent, accountable and in touch with your stakeholders.

Understanding what stakeholders think is also high on the agenda given the greater emphasis than before on partnership working, such as the Place agenda in local government, and cross-cutting PSAs in central government, both of which require organisations to work together to achieve their objectives. Building trust with stakeholders makes relationships more productive and fosters partnership working, helping organisations prioritise and meet their aims.

How can Ipsos MORI help?                 

Ipsos MORI can help you to understand what your stakeholders think of your organisation – your strengths and weaknesses – and help you to develop ways of improving. We do this by:

• Helping you to identify who your key stakeholders are, by undertaking stakeholder mapping in advance of the research 
• Designing a bespoke research study among your stakeholders, ensuring that it will fully meet your specific objectives
• Providing robust benchmark data on key indicators from other public sector organisations. Using our extensive database we can place your results into context; whether a public sector body or a government department, we can compare your results to similar organisations
• Providing a senior research team from our Social Research Institute who are experienced in the issues of stakeholder management
• Bringing our understanding of the public sector and the issues that are facing you to ensure that the research is focused and relevant
• Producing simple, easy to read reports with clear conclusions and recommendations for action
• Running action planning workshops to help prioritise the issues to be tackled and facilitate the development of the key actions required

“My contacts at Ipsos MORI were incredibly personable and knowledgeable. Nothing was too much effort and they were always willing to go that 'extra mile' for us. This was a large-scale project and it was handled by the team at Ipsos MORI very professionally and with much enthusiasm. The reports and presentations were meticulously researched and presented in such a way that we are now able to use the statistics and narrative to further improve the way we work”