In a competitive sector it is vital for charities to understand how well-known they are and how they are perceived by potential donors and supporters. Research can identify levels of public awareness of your charity and how this varies across different sections of society. This information also can be tracked over time. We can test public understanding of what your organisation stands for and what it does, to identify areas where communications or marketing might be focused.
We conduct regular public opinion surveys among representative samples of the British population via our omnibus surveys. These are a very cost effective way to conduct robust and reliable surveys of the GB population (Northern Ireland can also be added if required) and a large amount of demographic information is included at no extra cost, allowing analysis by sub-group such as age, gender, social grade, and educational attainment.