Propensity to Give
Branding is no longer the exclusive preserve of commercial companies and products.
Through research, we examine motivations for supporting particular charities, particular causes or types of organisations as well as profiling actual and potential donors. This helps our clients to develop targeted and effective marketing strategies to attract public support. Charity brands are an important part of campaigning, membership, and lobbying government, as well as fundraising. Research can evaluate the effectiveness of your brand in terms of communicating your organisation's values and key messages.
Our skilled and specialist researchers use a full range of survey, qualitative and participative research techniques to help our clients. Methodological expertise across the full range of qualitative and quantitative research techniques lies at the heart of our work, including:
- Face-to-face, postal, online and telephone quantitative surveys; and
- Qualitative research including depth interviews, group discussions, deliberative workshops, filmed ethnographic techniques, discourse analysis and semiotics, utilising projective and interactive techniques where appropriate.
We make the most of the technology at our disposal and utilise research survey technology including Computer Assisted Personal and Telephone Interviewing (CAPI and CATI), as well as methods for electronic dissemination of data through a range of extranet models.