eSociety

eSociety research is designed to understand the impact of the new communication technologies and provide insight into how eGovernment and eCommerce can better respond and provide for the demands of the ever growing population of ‘online citizens’.

Since 2000, Ipsos MORI has established itself as the leading eSociety and eGovernment research agency in the UK. Our team works closely with local councils, central government, public sector bodies, and private companies to provide common sense analysis on the transformational government agenda. We have carried out pioneering work for the e-citizen national project, and in the last couple of years have worked with, among others, UK online centres, the Statistics Commission, the ONS, the Teacher’s Learning Academy, the Improvement and Development Agency, the Joint Information Systems Committee, and the Metropolitan Police.

Usability & Communications

Intuitive navigation of a website does not happen by chance. In order to create a truly effective website, we believe that everything on the website must focus on the user – in the end it is their site and their tools.

Digital Inclusion

The enormous transformative potential of ICT has prompted many to believe that these technologies could also play a considerable role in fostering democracy through enhanced engagement with citizens.

Online Research & Panels

In 2008, Ipsos MORI conducted 470,000 online interviews across 250 projects. Our online panel gives us access to 348,000 individuals across the UK in which means we can target exactly who you want to speak to.

Innovative Thinking

There are a range of new and innovative ways to understand the attitudes and perspectives of consumer groups and citizens. Find out what Ipsos MORI's eSociety team is doing to make research more effective and efficient.