Understanding Your Stakeholders

The Ipsos MORI Local Government Research Team is ideally positioned to help you find out what residents, employees, and other key stakeholders are thinking and how they are behaving. No matter what you want to consult your stakeholders about, Ipsos MORI is able to help. We can offer a range of approaches, depending on your research objectives and budget. These include postal, online, telephone and face-to-face surveys, citizens' panels, focus groups and deliberative workshops.

Residents' and Citizens' Panels

We can help you understand what your residents think and do, and the reasons why they hold these views or behave in particular ways.  Respondents can be freshly recruited or be selected from a local authority citizens’ panel, many of which we have managed over the years.  Indeed, Ipsos MORI have recruited and managed over 40 local panels and can advise how you can get the best out of these cost effective consultative bodies.

Service Users

We can work with service users – including more vulnerable groups – to understand how they use and access services, and the issues that are important to them, using a range of quantitative and qualitative techniques, including customer journey mapping.

Staff

Ipsos MORI provide leading edge employee research and consultancy services. Working together with our Employee Relationship Management team, we have years of experience exploring staff opinion, both in the local government sector and beyond. Over the last 40 years we have been working in partnership with private and public sector organisations throughout the UK and globally.

External Stakeholders

Ipsos MORI leads the way in reputation research, having conducted studies into the perceptions of numerous organisations in or related to the sector. To do so, we regularly consult with some of the leading figures in local government, including chief executives, elected members, and politicians.

Hard-to-Reach Groups

We are experienced in conducting research that ensures harder-to-reach groups (including Black and Minority Ethnic groups, young people, vulnerable and disabled people) are able to participate, and have designed a number of research projects which engage specifically with these groups.