Ipsos MORI is one of Britain's leading political and opinion pollsters

With more than 30 years of experience researching political attitudes we have unrivalled ability to add depth and insight into political research. Our expertise across all the major research methodologies ensures we choose the most appropriate methods and provide clients with results that are robust and meaningful. Our methodologies include:

Face-to-face, telephone and online
Fast turnaround, ad hoc surveys tailored to suit the needs of each client
Panel surveys
Quota and random sampling
Focus groups and deliberative workshops
Exit polls
Message testing and communications consultancy.

Who we interview: We can interview large, representative samples or targeted groups, to reflect your specific research needs:

National and international studies
Constituency and local polls
'Hard-to-reach' or specific sub-groups of the population
Key audiences and opinion formers such as MPs, MSPs and the national editors.

Analysis and interpretation: We go further than providing high quality data - we deliver insight and analysis. This includes sophisticated statistical analysis (e.g. key drivers and perceptual maps) of long term trend data, international benchmarks and commenting on findings by senior members of the political team.

Sophisticated political analysis
Recognised experts in various fields
Comparisons and benchmarking against past precedents and historical data
Media interviews available.

Our clients: Our wide range of clients reflects the diversity of the work we do. We conduct research for UK and international media, pressure groups, regulators and researchers, plus many others. We will provide a carefully tailored research programme to fit your specific needs. Our clients include: