Ipsos MORI is one of Britain's leading political and opinion pollsters
With more than 30 years of experience researching political attitudes, Ipsos MORI has the most long-term and comprehensive set of polling data of all polling agencies in the UK. Our expertise across all the major research methodologies ensures we choose the most appropriate methods and provide clients with results that are robust and meaningful. Our methodologies include:
- Face-to-face, telephone and online
- Fast turnaround, ad hoc surveys tailored to suit the needs of each client
- Panel surveys
- Quota and random sampling
- Focus groups and deliberative workshops
- Exit polls
- Message testing and communications consultancy.
Who we interview: We can interview large, representative samples or targeted groups, to reflect your specific research needs:
- National and international studies
- Constituency and local polls
- 'Hard-to-reach' or specific sub-groups of the population
- Key audiences and opinion formers such as MPs, MSPs and the national editors.
Analysis and interpretation: We go further than providing high quality data - we deliver insight and analysis. This includes sophisticated statistical analysis of long term trend data, international benchmarks and interpretation of the findings by senior members of the political team. We offer;
- Sophisticated political analysis
- Recognised experts in various fields
- Comparisons and benchmarking against past precedents and historical data
- Media interviews and commentary.
Our clients: Our wide range of clients reflects the diversity of the work we do. They include:
- Print and broadcast media, in the UK and internationally
- Pressure groups and campaign organisations
- Independent regulators
- Academic researchers.
- Think tanks
Political and Electoral Reform – an Ipsos MORI Briefing
How we participate in decision making and elections is under scrutiny as never before, with the Coalition Government planning a programme of political and electoral reform over the forthcoming months and years.
We at Ipsos MORI have therefore produced a summary slidepack of our research findings exploring views and issues in political and electoral reform in this country. These include:
- How politically engaged the public currently are;
- The public’s priorities for how elections are run; and
- Key issues for reform, such as to the voting system, electoral registration, MPs and the power of recall, how parties are funded and electoral fraud.
The slides provide selected highlights from our public opinion work and statistical analyses, and consider their implications for the future. We hope that you find these interesting and useful.
Download slidepack
Contacts: Graham Keilloh, Roger Mortimore