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Ipsos MORI General Election Centre 2010

Ipsos MORI has been conducting political polling at every general election since 1979.  We have the most long-term trends and comprehensive set of political polling data of all polling agencies in the UK. 

Latest Findings

General Election 2010 - An Overview

Now that the dust has finally settled on the 2010 election, Ipsos MORI has developed an overview of the polls, the results and the big issues that affected the outcome.  Read more link

Find the latest election polls and research findings from Ipsos MORI. Read more link

Commentary and Analysis

Economist poll - Do the public know what they want?
An Ipsos MORI survey for The Economist confirmed that it is not always easy to give the public what they (think they) want.  Read more link

Read our thinking from the 2010 election, including published articles and commentary pieces from the Ipsos MORI political team. Read more link

Political and Election Trends

Key dates and voting intention since 2005, the context for the 2010 General Election. Read more link

Ipsos MORI has unrivalled political election trends from every general election since 1979. Read more link

How Britain voted in 2010

Ipsos MORI's final estimates of how the votes at the general election broke down by gender, by age, by social class and by housing tenure. This is based on a detailed analysis of all the voting intention surveys we conducted during the campaign, a total of more than 10,000 interviews, aggregated to achieve a robust sample size, and weighted at regional level to the final election result and turnout as well as to the population profile Read more link

Worcester's Weblog: Was it the Sun and the Times wot (nearly) won it?

The media - both printed and online - clearly have an impact in elections, but to what extent did they influence the 2010 outcome?  Read more link

The Exit Poll

On Election day, Ipsos MORI and GfK NOP carried out a major exit poll today for the BBC, ITV News and Sky news.  Read more link

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Contact Us

Ben Page
Ben Page

Chief Executive, Ipsos MORI

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Bobby Duffy
Bobby Duffy

Managing Director, Social Research Institute

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Dr Roger Mortimore
Dr Roger Mortimore

Director of Political Analysis

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Gideon Skinner
Gideon Skinner

Head of Political Research

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Sir Robert Worcester
Sir Robert Worcester

Founder of MORI

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Do the public really want to join the government of Britain?

The party manifestos suggest a real difference of emphasis between Labour and the Conservatives on the role of the state.  Will the public accept David Cameron's invitation for greater involvement, local control and personal responsibility.

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General Election Q&A

FAQs about our methodology and approach from Dr. Roger Mortimore, Head of Political and Electoral Research.

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