Commentary and Analysis
Explaining the 2010 general election
13 May 2010
Sir Robert Worcester's analysis of the 2010 general election, presented at the World Association for Public Opinion Research conference in Chicago on the 12th May.
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How Britain Voted in 2010
21 May 2010
Ipsos MORI's final estimates of how the votes at the general election broke down by gender, by age, by social class and by housing tenure. This is based on a detailed analysis of all the voting intention surveys we conducted during the campaign, a total of more than 10,000 interviews, aggregated to achieve a robust sample size, and weighted at regional level to the final election result and turnout as well as to the population profile
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Public concern about unemployment and benefits
23 April 2010
An article written for Working Brief, published by the Centre for Economic and Social Inclusion, looks at public perceptions of unemployment and benefits, and their perceptions of the performance of the main parties on these issues.
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Impact of the Leaders Debate
14 April 2010
As leaders become more significant in attracting people to their party, the televised leaders' debates are likely to be important in determining the outcome of the election. What impact will the debates have on how people vote?
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The Voice of Britain: From our Archives
12 April 2010
Dr. Roger Mortimore examines the polls leading up to the 1979 election, the least time a Labour government entered a campaign while trailing the Conservatives.
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Polls Apart? No they are not!
6 April 2010
Sir Robert Worcester banishes the myth that the polls are particularly volatile at this moment in time.
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The Political State of Play
6 April 2010
A summary of our latest political polling released at the start of the election campaign.
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Budget 2010
24 March 2010
Ipsos MORI's latest data and analysis on public attitudes towards the economy.
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Issues Facing Britain - Changes over time
22 March 2010
Jerry Latter, Senior Research Executive, examines some of the changes to the most important issues facing Britain over the last 36 years.
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The Voice of Britain: From our Archives
19 March 2010
Ipsos MORI re-releases polls from the last two-thirds of 1978 to track the evolution of public opinion as a general election, due the following year, loomed.
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Analysis: Population change, turnout & the election
16 February 2010
Dr. Roger Mortimore explores how an older, more middle class Britain is giving David Cameron a chance to reach Downing Street.
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The challenge of our young people
16 February 2010
Whoever wins the election, and whatever the next regime has in store for public services, one key issue will remain our young people, says Ben Page, CHief Executive, Ipsos MORI.
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The Election's Not Over Yet
30 January 2010
Sir Robert Worcester examines why it's far too early to call the result of the election and the different issues that will be key to the result.
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Worcester's Weblog - Too early to call?
29 January 2010
Sir Robert Worcester calls on pundits not to jump the gun and call the election too early. In this piece he explains the numerous issues and events that could still have a dramatic effect on who the country chooses as its next government.
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Looking Back: 1979 - Labour Doomed
24 December 2009
In the run-up to the 1979 General Election, Labour's Prime Minister James Callaghan lost the election in the "Winter of Discontent". Is Brown doomed to defeat in 2010?
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The Voice of Britain: 1969 - 2009
23 December 2009
As next year's election approaches, Ipsos MORI is now republishing on its website some long-forgotten polls from the run-up to the 1979 election.
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The Voice of Britain: From our 1979 Archives
6 April 2010
Dr Roger Mortimore examines the polls leading up to the 1979 election campaign.
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