Latest Findings
How Britain Voted in 2010
21 May 2010
Ipsos MORI's final estimates of how the votes at the general election broke down by gender, by age, by social class and by housing tenure. This is based on a detailed analysis of all the voting intention surveys we conducted during the campaign, a total of more than 10,000 interviews, aggregated to achieve a robust sample size, and weighted at regional level to the final election result and turnout as well as to the population profile
Read More
May Issues Index
19 May 2010
Ipsos MORI's May Issues Index shows that the highest level of concern about the economy that we have ever recorded
Read More
2010 Post Election poll
16 May 2010
Ipsos MORI’s first poll since the General Election on May 6th shows that the public are, on balance, optimistic about the new coalition government.
Read More
General Election 2010: An Overview
14 May 2010
Now that the dust has finally settled on the 2010 election, Ipsos MORI has developed an overview of the polls, the results and the big issues that affected the outcome.
Read More
Ipsos MORI Election Polls
7 May 2010
With almost all the results counted, the results of the 2010 General Election closely mirror the predictions in Ipsos MORI's final week polling.
Read More
The Final Poll
6 May 2010
Ipsos MORI's Final Election Poll for the Evening Standard indicates that the UK may be on course for a hung parliament, with the Conservatives the largest party but short of an overall majority.
Read More
Reuters Marginal Constituency Poll - Wave 5
3 May 2010
The last of our polls in key marginal constituencies, Ipsos MORI's new poll for Reuters suggests that the Conservatives are inching towards a majority with a 7% swing from 2005 in these key battleground constituencies.
Read More
The Leaders' Debates: The worm's final verdict - lessons learned
30 April 2010
Throughout the Leaders' Debates the Ipsos MORI worm has given a unique insight into how the public responded to what was said. Our final analysis examines what lessons can be learned for the future.
Read More
The Ipsos MORI Worm Explained
29 April 2010
For all three debates, Ipsos MORI has measured the reaction of undecided voters to what each leader says. The Today programme has now used this data to create the best and worst possible political speeches.
Read More
Reuters Marginals poll - Wave 4
29 April 2010
The fourth of our polls in key marginal constituencies, Ipsos MORI’s new poll for Reuters points towards a hung parliament; but a week before polling day, almost half of voters say they may still change their mind.
Read More
Fuel Duty and the Election Survey
29 April 2010
An Ipsos MORI survey for the RAC Foundation, undertaken 16-22 April, highlights the importance the public attaches to fuel duty on petrol and diesel as an election issue, despite the considerable attention given to National Insurance in the first week of the campaign.
Read More
April Political Monitor: Additional Questions
26 April 2010
Gordon Brown’s leadership ratings have improved since September last year, while Cameron’s have declined. Clegg’s leadership attributes have improved but, despite his performance in the first debate, he still trails the leaders of the two main parties on all attributes (although he is seen as the most trustworthy).
Read More
News of the World: Election Poll
25 April 2010
Voting intention is Conservatives 36%, Labour 30%, Liberal Democrats 23%, a slightly lower Lib Dem share than we have seen recently. However, almost half say they may change their minds before May 6th.
Read More
The Second Leaders' Debate
23 April 2010
The immediate public reaction to the second debate is that Clegg won a narrow victory, but the race is hotting up.
Read More
Reuters Marginals Constituency poll - Wave 3
22 April 2010
The third of our polls in key marginal constituencies, Ipsos MORI's new poll for Reuters shows a doubling of support for the Liberal Democrats. This has come mostly from people who were previously not sure whether they would vote, rather than from the Conservative or Labour core vote.
Read More
April Political Monitor
21 April 2010
The Liberal Democrats are level with the Conservatives in public support, and have recorded their highest score in an Ipsos MORI poll since the party was created in 1988.
Read More
April Issues Index
21 April 2010
The economy remains the most important issue facing Britain going into the election, followed by race relations/immigration, and crime/law and order.
Read More
The Leaders Debate: Clegg wins first round
16 April 2010
Ipsos MORI recruited 36 undecided voters for the BBC News at Ten, each watching one of the three leaders, to give their reactions as they watched the debate unfold live.
Read More
Impact of the Leaders Debate
14 April 2010
As leaders become more and more significant in attracting people to their party, the televised leaders debates are likely to be important in determining the outcome of the election. What impact will the debates have on how people vote?
Read More
Transport and the election
9 April 2010
An Ipsos MORI survey for the RAC Foundation, undertaken shortly before the general election was called, highlights public concern with the state of local roads. The harsh winter has clearly had an effect - this is the highest level of dissatisfaction with road maintenance for a decade.
Read More
Marginal Constituencies poll - Wave 2
8 April 2010
Ipsos MORI's second poll of marginal constituencies, conducted on behalf of Reuters, shows that there is appetite for change, but that David Cameron still needs to work to convince such voters to back him.
Read More
Norwich South Constituency poll
6 April 2010
An Ipsos MORI survey for the Union of University of East Anglia (UEA) Students, conducted between 3-9th March, shows former Cabinet Minister Charles Clarke ahead in the race to win the Norwich South parliamentary constituency, with the Conservatives, Lib Dems and Greens all lying roughly equal in second place.
Read More
The Political State of Play: Election 2010
6 April 2010
Ipsos MORI's 'The Political State of Play' gives a summary of our latest political polling to mark the start of the election campaign. Impact of the expenses scandal recedes.
Read More
Impact of the expenses scandal recedes
Ipsos MORI's recent poll for Total Politics shows that the impact of the expenses scandal on voting may have fallen away since the summer.
Read More
March marginals poll
24 March 2010
A new Ipsos MORI marginals poll for Reuters shows a swing to Conservatives, but not yet enough to secure outright majority.
Read More
Best Party on Key issues
25 March 2010
The Conservatives lead on crime and defence, Labour lead on healthcare and unemployment, but there is no consensus over the economy.
Read More
Ipsos MORI March Political Monitor
24 March 2010
The Gap between Labour and the Conservatives stabilises, though evidence still points to a hung parliament.
Read More
Ipsos MORI March Issues Index
12 March 2010
Concern about the economy increases, though race relations/immigration remains important.
Read More
A "Presidentialisation" of British Politics?
February 2010
Leaders are now as important as policies in how people say they will vote.
Read More
The Conservative remain ahead, but Labour gaining ground
February 2010
Read More
Ipsos MORI February Political Monitor
25 February 2010
The Conservatives remain ahead of Labour in voting intention support, Ipsos MORI's February Political Monitor finds.
Read More
January Political Monitor
1 February 2010
Economic optimism returns as Labour narrows the Conservative lead, though there is little belief that the recession is over.
Read More
Ipsos MORI Political Monitor: 2009 aggregated results
26 January 2010
Ipsos MORI has aggregated the voting intention findings from the 12 monthly Political Monitor surveys conducted in 2009, giving a larger sample size that allows for more detailed analysis of the demographic pattern of part support.
Read More