Political and Social Trends

Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.

Voting Intention trends

• Headline Voting Intention Nov 2002-present (certain to vote)
• Headline Voting Intention 1997-Oct 2002
• Headline Voting Intention 1987-1997
• Headline Voting Intention 1976-1987
• All naming a Party
• All Companies' polls since 1992
• Likelihood of voting
• Tactical voting
• The political triangle
• Political Monitor Archive

General Elections

• How Britain voted since October 1974
• How Britain voted by tenure
• Voting by religion
• Voting by newspaper readership
• How Britain voted in 1997
• How Britain voted in 2001
• How Britain voted in 2005
• Importance of election result
• General election campaign - definitely decided or may change mind?
• When do people decide who to vote for?
• Strength of support for party of preference
• Policies, values, leaders and candidates
• Election campaign penetration
• Election campaign influences on voting
• Banning election coverage and opinion polls
• Interest in opinion polls during elections
• Interest in party general election broadcasts
• Interest in politicians' speeches during elections
• Interest in election news
• Support for proportional representation

Party Leaders and image

• Satisfaction with government and party leaders 1977-1987
• Satisfaction with government and party leaders 1988-1997
• Satisfaction with government and party leaders 1997 – present
• Most Capable PM
• Best party leader in key respects
• Satisfaction with the chancellor
• Conservative leader image
• Labour leader image
• Lib Dem leader image
• Conservative party image
• Labour party image
• Lib Dem party image
• Party identification – 1993 - 2001
• Party identification – 2001 onwards
• Party with best policies for the country
• Like him/her? Like their policies?
• Like him? Like his party?
• Party advocacy
• Attitudes towards sleaze
• Trustworthiness of politicians
• Is the opposition ready for government?
• Is the opposition leader ready to be PM?
• Best team of leaders
• Best party at looking after your interests
• Most clear and united party about what its policies should be

Economic trends

• Economic Optimism (1979-1997)
• Economic optimism (1997 - present)
• The effect of the Budget (1)
• The effect of the Budget (2)
• Concern about redundancy
• Personal Financial Circumstances
• Standard of living
• State of the economy
• Government record on the economy
• Government record on unemployment

Issues facing Britain

• The most important issues facing Britain 1974-1987
• The most important issues facing Britain 1988-1997
• The most important issues facing Britain 1997-present
• Importance of key issues to voting
• Issues Index Archive

Political engagement

• Audit of Political engagement - trends
• Interest in politics

Public Spending index

• Confidence in the Government’s economic policies
• Improving Education
• Improving the Environment
• Controlling and Managing Immigration
• Influence over public services
• Influence over Government policies
• Improving the NHS
• Opportunities for young people
• Doing the right thing about pensions
• Improving Policing
• Listening to people’s priorities
• Improving Public Services
• Improving Public Transport
• Skills in Britain's Workforce
• Trust in the government
• Trust and influence
• Reduce taxes or maintain spending?
• Value for public money
• Private provision of public services
• Satisfaction with the system of governance

Best Party on Key Issues

• Animal Welfare
• Asylum and immigration
• Constitution/Devolution
• Defence/Disarmament/nuclear weapons
• Managing the economy
• Education/Schools
• Environment
• Europe
• Health Care
• Housing
• Iraq
• Crime/Law and Order
• Northern Ireland
• Pensions
• Taxation
• Trade Unions/Strikes/Industrial relations
• Public Transport
• Unemployment

Monarchy trends

• All Royal family/Monarchy trends

Veracity and opinion of professionals

• Opinion of professionals - trend index
• MPs' motives
• Satisfaction with the way that parliament works
• Veracity index – trends
• Underpaid professions
• How well people do their jobs

Europe and international

• Joining the Euro - trends since 1991
• Being urged to join the Euro
• Attitudes to joining the Euro
• European Union membership
• Satisfaction with the EU
• Britain's most important international relationship

War and society

• Attitudes towards immigration
• Attitudes to abortion
• Religious Denomination
• Attitudes towards Trade Unions
• Falklands War archive
• War in Iraq - trends
• Attitudes to Afghanistan conflict
• The Ideal Society
• Perceptions of Social class