Social Marketing Unit

Using social marketing principles we help our clients across the public sector inform strategic decision-making, enhance effective policy development and strengthen effective service implementation and delivery through research and consultancy that enables them to:

understand the underlying issues by providing real customer insight
develop and test concepts, tools and materials
evaluate the impact and effectiveness of policy, interventions and campaigns

Insight research

Research helps our clients understand what moves and motivates people to behave in certain ways, and what needs to be done to encourage attitudinal and behavioural change in relation to a specific social issue.

Development and testing

Prior to the implementation of interventions, activities and campaigns we help clients to test concepts, approaches and messages with target audiences, using qualitative and quantitative methods, to ensure expected behavioural outcomes occur.

Evaluation

By designing specific process and impact evaluation systems and undertaking research, we provide our clients with evidence to assess impact, and inform changes to current initiatives and the design of future initiatives.

Consultancy

As well as undertaking research and evaluation, we work with our clients on a consultancy basis by providing training, action planning, offering strategic advice, building links with strategic partners and stakeholders, and sharing knowledge with relevant parties. Read more link