Online Panels

Panels are the single largest sampling source for online studies in market research. An Online panel is a pre-recruited group of individuals or households who have agreed to take part in online market research surveys. All are screened meaning you can find 'hard to reach groups' as well as representative samples.

At Ipsos MORI we have our own dedicated global operations company Ipsos Interactive Services (IIS) that manages and maintains all Ipsos global online panels. Linking our Worldwide panels in this way allows us to maintain one of the largest and highest quality panels in the world. This provides our clients with a valuable sampling source to service project needs.

Concept/Product Testing, New Product Volume Forecasting, Usage & Attitudes Studies, Brand Equity Studies and Omnibus Studies are a few of the most commonly recurring types of studies that we currently carry out using our Online Access Panels. We constantly update our panels; using a wide range of recruitment methods including offline and online applying high quality maintenance techniques to the panel.

True panels are not merely cooperative lists or databases of individuals. Our experience has shown that the sample source selected plays a vital role in a company's ability to make accurate decisions. Our panels are not just lists or email databases of individuals, but managed Access Panels. They are:

•  Managed access sources of individuals who have volunteered to take part in our market research surveys.

•  Actively and sensitively managed by a team of panel management experts.

•  Created and managed for long-term use and access.

•  Extensively profiled to efficiently target respondents.

Our Panel differentiation points:

•  A global reach thanks to the Ipsos network.

•  Of the highest quality — and compliant with ESOMAR regulations.

•  Standardised recruitment questions for all countries.

•  Sampled using our state of the art sampling tool, Samplix, which was developed by  Ipsos. This allows samples to be extracted based on agreed quotas and compared to each national breakdown.

•  Representative samples on the basis of up to 6 demographic criteria (additional criteria can be added according to client requirements).

•  Specialised panels (sub-panels) that are continuously updated.

•  Recruitment — a multiple source strategy, sensitively targeted to the culture and infrastructure in each country.

•  Member Services — sensitively managing the community, engaging panelists, rewarding participation, protecting privacy.

•  Database — efficient, tried and tested processes carried out routinely, promptly and effectively.

•  Deliverability — rules and best practice within the industry, partnerships with internet providers to ensure e-mail deliverability.

•  Analytics — monitoring performance and participation rates.

At Ipsos we adhere to or exceed the ESOMAR code of conduct for online panels. To see our response to ESOMAR's 26 questions on Panel Quality download them here. For more information on our Panel Quality Stance contact online@ipsos-mori.com.