Financial Services

A full range of financial research services

Since 1992, our dedicated financial services research division has specialised in providing research and consultancy in this competitive and complex sector. 

We help our financial services clients with a range of business issues including:

• Understanding, monitoring and fostering customer loyalty.
• Assessing and segmenting financial behaviour, decision making and attitudes
• Product testing - from evaluation of early concepts through to optimising product offerings
• Advertising, branding and sponsorship
• Measuring and monitoring corporate reputation among key stakeholders - financial press; MPs; investors/analysts; consumers

We enable clients to track their brand and reputation, and the effectiveness of their press relations through our suite of syndicated studies:

• Personal finance journalists study.
• Business and finance journalists study.
• General public corporate image - financial companies.

Combining our sector expertise with cutting-edge research capabilities and thinking from across the Ipsos Group, we offer a full range of market research and consultancy services.  We handle all types of projects, from small scale studies in the UK through to major global research.

Our knowledge and experience of researching the sector is unparalleled in the industry. We work or have worked with virtually all major UK financial services providers - as well as Government, regulators, industry bodies, media owners and consultancies. For the last 15 years, we have monitored all significant developments in the retail financial services markets through our syndicated work.