Social issues omnibus

Maximising value through high quality, cost-effective, general public research, the Social Issues Omnibus asks questions on the key social issues of the moment. Every month, we conduct face-to-face interviews with a representative sample of around 2,000 adults in 210 randomly selected sample points across Great Britain, providing direct access to a range of audiences of interest to those involved in social policy. Whether you wish to consult the population at large, parents or patients, public service users or internet users, the Social Issues Omnibus can provide you with robust, high quality data, quickly.

Clients can ask as many or as few questions as they like, with results available very quickly and cost-effectively, as the set-up costs are shared between clients. Given our focus on social issues, the Omnibus also includes analysis of results by key demographics including: the Indices of Multiple Deprivation, ethnic diversity, voting behaviour, technology use, religion, as well as the more standard demographics.

For more information or to find out how to book questions, please contact Colin Gardiner.

  • The Ipsos MORI Social Issues Omnibus is conducted every month with around 2,000 face-to-face interviews of the general public aged 16 and over.
  • Reputation: Ipsos MORI's name lends credibility and increases press coverage
  • Our face-to-face survey offers a unique sample based on census super output areas with 210 sampling points across Great Britain.
  • Latest technology: we use the latest CAPI (Computer Aided Personal Interviewing) technology to conduct interviews ensuring good quality interviewing.
  • Individual client focus: clients using the Social Issues Omnibus range from small charities and PR firms to central government departments and international blue-chip companies. Each project is managed within one of Ipsos MORI's specialist departments providing valuable input and expertise.
  • Cost effective: Fieldwork costs are shared by clients and the price also includes data processing and analysis with a range of demographics.
  • Fast turnaround: results are available in 2 or 4 days from the end of interviewing.
  • Quality We work to ISO9001 and IQCS standards and were one of the first research agencies accredited under the MRQSA (Market Research Quality Standard Award) (Now BS 7911).
  • Optional UK coverage in conjunction with Ipsos MORI in Ireland, we also offer the option of a booster study in Northern Ireland to give a nationally representative sample of the UK public.
  • London Omnibus:  Ipsos MORI runs a London Omnibus of 1,000 Londoners using CATI interviews several times a year. For more details of this survey contact Kully Kaur-Ballagan.
  • International> through the Ipsos Group's international networks we regularly co-ordinate Omnibus studies in over 30 countries around the world.

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Ipsos MORI contacts

  • Matt Williams
  • Caroline Callahan
  • Email