About the Qualitative Hothouse

In the Hothouse, qualitative experts in consumer and social research work alongside each other, evolving new methods by sharing. We love it: it keeps us energised and full of great ideas.

We have experts in the latest qualitative research techniques from the worlds of marketing, advertising, government, the third sector, visual arts and academia. We draw on the global Ipsos network of qualitative colleagues, arranging secondments and job swaps, to get our regular fix of global perspective and cultural relativism.

Contact our team in Harrow if you'd like to talk about marketing, advertising, retail, and media. Contact our team in Borough to discuss public sector, social research and loyalty research.

Harrow

• Rollo McIntyre, Director, Rollo manages the Harrow team. His expertise lies in brand strategy and communications across Europe and Central America. He loves developing new methodologies and is champion of Krisis, a qualitative cocktail of conflict, expert consumer and reality TV, and AdLab, a qual-quant advertising strategy approach.
• Naomi Boal, Trainee Research Executive, finds that her university experience of philosophy, languages and international cultural exchange informs her work in research, in both social and consumer projects.
• Anna Carr, Associate Director, is passionate about youth research and FMCG household products.
• Catherine Clubbs, Trainee Research Executive, loves grabbing people in supermarkets and finding out what makes them tick!
• Daphne De Cunha, Office Administrator, organises our lives and helps the team to run smoothly.
• Gemma Enright, Senior Research Executive, specialises in food and nutrition projects, and recently spent some time at Oxford Brookes University investigating the subject in more depth.
• Kaushiki Ghose, Associate Director, constantly looks for new methods when investigating new product development, packaging and advertising and brand strategy. She loves using semiotics.
• Nisha Gohil, Research Manager is an expert in managing large scale international qualitative projects and runs The Bridge Studio, our in-house viewing facility.
• Hugh Good, Research Manager, enjoys ethnography, new product development and brand strategy. He's also a musician and stand-up comedian.
• Sally Hain, Associate Director, has been working in qualitative research since 1980, and is expert in international research, communication, NCD, new product development, consumer pharma, agri / farmer research, and animal health.
• Emma Jackson, Research Executive, has a background in advertising planning, researching and developing the marketing and communications strategies for global brands. She has a passion for retail and FMCG research.
• Sharon James, Qualitative Co-Ordinator, organises our team, conducts some interviews, and helps us improve our materials and systems.
• Hannah Joseph, Research Manager has over six years' experience. As a member of the dedicated Retail and FMCG team, she focuses on shopper research and ethnography for a number of high profile UK and global retailers.
• Pat Moreno, Field Manager, handles all our recruitment; she can find even the trickiest participants.
• Simon Riley, Associate Director, has ten years as a qualitative specialist. He is expert in evaluating written communications and in content and format development for broadcast and print media. Other interests include npd, especially for alcohol brands, and researching sensitive subject areas.
• Karyn Shafren, Field Controller, handles our recruitment, liaising with our field force and getting us the best participants.
• Margot Shatz, Senior Research Executive, came to us from advertising and is passionate about communications and media work. She also specialises in shopper and retail research.
• Martin Stoll, Director, leads on business to business research and Durables With more than 25 years as a qualitative researcher, Martin interviews people across the private and public sector, as part of large UK and global projects. He is an expert in finance, IT, retail and Higher Education.
• Dr Nick Williams, Associate Director, has a particular interest in deliberative methods and communications, especially with vulnerable groups and sensitive issues.
• Valerie Williams, Research Co-ordinator, looks after our Finance Management System and is our internal auditor for Quality Standards. She has also been known to carry out home interviews and recruit Captains of Industry.
• Charlotte Wright, Director, Charlotte's clients in Retail and Consumer Goods research cover the entire cycle of shopper and consumer behaviour, from before the shopper leaves home, to at-fixture decision making, consumption and repurchase. Charlotte is currently on maternity leave.

Borough

• Sarah Castell, Head of Qualitative Research, manages the Hothouse team. She has designed research projects all over the globe and is an expert in communications and branding and also social marketing research and policy development. Sarah also leads on Higher Education branding and communications.
• Sara Butler, Associate Director, works with hard-to-reach and vulnerable groups in the areas of crime, health and housing. She develops new methods for us, in particular video-based ethnographic research. Sara is in charge of internal and external qualitative training.
• Ella Fryer-Smith, Trainee Research Executive, spends her time working on public health, domestic violence and drug abuse. Recently she's been working with BME groups and loves filming and editing.
• Gayatri Ganesh, Research Manager, works with hard-to-reach groups and is an expert in youth and semiotics. Gayatri is on sabbatical until August 2008.
• Victoria Guyatt, Research Executive, joined the Hothouse after working with the New Zealand Law Foundation. She loves making films and is interested in customer loyalty, her clients range from an international electronics company to a leading oil and gas firm.
• Suzanne Hall, Associate Director, specialises in qualitative research related to the labour market, skills, the economy and trust in government and works extensively for both the Department for Work and Pensions and HM Revenue and Customs. Many of the studies she conducts are large scale and deliberative.
• Katrina Leary, Senior Administrator, organises our lives, provides administrative support to all of us, and looks after all our equipment.
• Katy O'Malley, Research Manager, is expert in researching the views of hard-to-reach audiences and works particularly with our NHS and Public Health team.
• Louise Skowron, Associate Director, specialises in large strategic qualitative studies in areas such as finance, food and health, disability issues and education, skills and training.
• Oliver Sweet, Research Executive, has worked in and around Westminster campaigning for Corporate Social Responsibility, researching for an MP, and working for a Committee of MPs promoting Britain in the Far East. He now works with central government, charities and educational bodies.
• Rachel Sweetman, Senior Research Executive, is particularly interested in participative research approaches and works on policy evaluation with government departments. She leads on our use of large-scale qualitative analysis software.
• Julian Thompson, Research Director, conducts deliberative and in-depth qualitative research primarily in communications and public policy. He also heads up our Horizons specialism providing futures research and approaches to problems of complexity, risk and uncertainty.