Why work with the Hothouse
We always try and do three things:
We help our clients understand, then go with the grain of, emergent cultural ideas to influence consumer and social behaviour.
Understanding our clients' point of view
The most important and fundamental step in any research project. Often, we begin at the end of the previous project, talking with our clients about the implications, and where they are going next. When starting bigger and more strategic projects we're experts at engaging internal stakeholders, carrying out scoping work before the project even begins.
The right techniques
Every problem is different, every solution is unique, so each route from problem to solution will be new. We use the full range of methods: tried and tested discussion groups and depth interviewing, ethnographic approaches, and a whole range of ways to engage with people online.
We don't use models - we think they're a bit of a mug's game, limiting the way you can think. We prefer to tailor a bespoke solution to each client. But we have developed a few new methods which might work for you. Why not ask us about Krisis for new ways of recruiting, new management and moderation processes which provides different disclosures and insights, about AdLab for understanding communications, or about our deliberative workshops complete with Big Brother Diary Rooms?
Great qualitative research is about unpicking current and emergent ideas. Sometimes, participants can tell us about these explicitly, but often, they can't. We are experts in semiotics, discourse analysis, market analysis, literature reviews and a range of Horizons techniques, which can enhance and replace conventional methods.Our recruitment resources are huge, and our recruitment is of an incredibly high standard, whoever we are contacting: citizens, consumers, hard-to-reach, leading edge, specialist or elite audiences.
Critical, creative, clever and clear
We're proud of our analysis. We draw in ideas from academia, pop culture, political science and anthropology to help our thinking. We produce interesting stories which our clients enjoy reading; and capable, engaging presentations which they enjoy attending. And they tell us they're impressed by our focus on clear, practical findings. We will report back in the way which best suits you: a full interpretative report; a range of documents for different global audiences; an interactive online resource for you to draw on in future; or simply summarising key issues and implications.
We know the research process is not finished after the debrief, and spend a lot of our time on client facilitation, brand and policy workshops, and action planning.