UK’s largest qualitative agency

We are the biggest qualitative resource in the UK, with 100 trained qualitative researchers, turnover near £15m, and expertise in all five pillars of Ipsos (Marketing, Public Affairs, Advertising, Media and Loyalty)

 

Our centre of excellence for qualitative research and creative thinking is the Hothouse - a boutique qualitative research agency within Ipsos MORI. The Hothouse has over 30 dedicated qualitative specialists.

 

The Hothouse is unique in its understanding of both the public sector and the private sector. No other agency knows the consumer and the citizen so well.  We understand how the two are different and how they are the same, where the threads of attitude and behaviour interlink, and why.

• For more information about our private sector research, click here 
  
• For more information about our public sector research, click here