Helping clients think clearly and strategically about possible futures
Any project we undertake provides clients with a rich understanding of the drivers of change affecting their organisation in order to provide clarity about their goals and priorities. Our typical approach combines elements of horizon scanning, scenario construction and stakeholder immersion bringing possible futures into focus in order to define strategic direction.
We have considerable experience in developing and delivering strategic thinking projects. Our projects are able to draw on global resources from across Ipsos; we have a growing network of analysts and facilitators skilled in strategic thinking; a wide variety of expertise across public, private and voluntary sectors; and rich and robust data from our work in advertising, marketing, reputation and social research which we use to inform our projects.
What we offer:
Some examples of our work
Strategy & Vision
Strategic Planning for Department of Culture, Media and Sport (2010)
We developed a set of scenarios describing a range of possible futures for culture, media, and sport to assist internal strategic planning through a senior stakeholder workshop.
The Sigma Scan
for the Horizon Scanning Centre
Ipsos MORI worked with a range of partners (Outsights, Imperial College, Institute for the Future and Demos) to contribute to the Scan. In the process we developed a systematic horizon scanning methodology used by UK Government.
Contact Chris Perry for more information.