Who We Are

Sarah Castell

Sarah Castell, Head of Qualitative Research, has led Ipsos MORI’s qualitative offering since 2006.  She has designed research projects all over the globe and is an expert in strategic public policy research, communications and branding, and social marketing research.  Sarah has particular experience in large-scale, future focused deliberative studies for central government and Higher Education policy and brand development.

Oliver Sweet

Oliver Sweet is head of the Ethnography Unit after helping found it back in 2008. Oliver has brought anthropological expertise to ethnography, combining high quality filmed outputs with research rigour. He has written papers on the role of ethnography in research and has presented at numerous industry and academic conferences. Recent work has included a cross-cultural study about Child Well-being for UNICEF, understanding community health for the NHS, physician observation in a busy A+E department, and numerous studies that involve ‘space’ and ‘place’.

Suzanne Hall

Suzanne Hall, Director, specialises in qualitative research related to the labour market, skills, the economy and trust in government and works extensively for both the Department for Work and Pensions and HM Revenue and Customs. Many of the studies she conducts are large scale and deliberative.