Youth In Transition

A new study from the Ipsos MORI qualitative team explores the lives of 16-24 year olds in London and the South East.

Answering the important questions:-

Aspirations: How are they affected by changes in education and employment policies?
Anger: Why are some young people disaffected? How are they pressurised by culture?
Technology: What they are using, how they are using it? What content do they consume? How do they use social media?
Brands: How do they behave as customers? Which brands are meaningful for them?

Communication: What are the best platforms, channels and tones of voice to meet their needs, capture their attention and engage them?

We spoke with over 120 young people aged 16-24 in April/ May 2011.

Online discussions with webcams and web chat
Filmed ethnography
Mobile ethnography with BBM
Day of Discovery: innovative ‘pop up’ research approach in central London
Friendship groups at home, and out and about

Engaging and visual, the study gives you the insights you need about Youth in 2011. Contact us to book a presentation.

Sarah Castell | 020 7347 3263

Oliver Sweet | 020 7347 3225

22/08/11: Youth in Transition: London Riots. After the London riots, we went back to ask two of the participants in our Youth in Transition project what they thought about what happened.

11/08/11: Youth in Transition: Cultural Pressures. How cultural pressures are affecting youth in London

08/04/11: Young People, Media and Technology: Young people tell us about their use of media, social networking tools like MySpace and Facebook; and technology.

08/04/11: Young People, Education and Employment. Young people tell us what they are thinking about jobs, employment, the future, and government cuts.