Youth In Transition
A new study from the Ipsos MORI qualitative team explores the lives of 16-24 year olds in London and the South East.
Answering the important questions:-
- Aspirations: How are they affected by changes in education and employment policies?
- Anger: Why are some young people disaffected? How are they pressurised by culture?
- Technology: What they are using, how they are using it? What content do they consume? How do they use social media?
- Brands: How do they behave as customers? Which brands are meaningful for them?
Communication: What are the best platforms, channels and tones of voice to meet their needs, capture their attention and engage them?
We spoke with over 120 young people aged 16-24 in April/ May 2011.
- Online discussions with webcams and web chat
- Filmed ethnography
- Mobile ethnography with BBM
- Day of Discovery: innovative ‘pop up’ research approach in central London
- Friendship groups at home, and out and about
Engaging and visual, the study gives you the insights you need about Youth in 2011. Contact us to book a presentation.
| 020 7347 3263
Oliver Sweet | 020 7347 3225
22/08/11: Youth in Transition: London Riots.
After the London riots, we went back to ask two of the participants in our Youth in Transition project what they thought about what happened.
11/08/11: Youth in Transition: Cultural Pressures.
How cultural pressures are affecting youth in London
08/04/11: Young People, Media and Technology:
Young people tell us about their use of media, social networking tools like MySpace and Facebook; and technology.
08/04/11: Young People, Education and Employment. Young people tell us what they are thinking about jobs, employment, the future, and government cuts.
08/04/11: Meet the Youth in Transition. In their own words, young people talk about education, employment and what's next for their futures.