Researching specific groups

We are expert in researching the views of groups and audiences that are difficult to reach such as elite, opinion-formers and ethnic minorities.

In addition to bespoke research on behalf of specific clients, we conduct the following regular Key Audience Research: a suite of multi-client studies examining the attitudes and opinions of elite, opinion-forming audiences including captains of industry, politicans, NGOs and journalists.

These studies are a very cost-effective way of assessing such audiences, as the costs are spread across the organisations sponsoring each study. Subscribers gain access to a core set of measures, enabling them to benchmark and track performance. Subscribers can also include exclusive questions focused directly on issues affecting their businesses, giving them specific insights without having to carry out bespoke research.