Techniques & methodologies

Ipsos MORI operates one of the largest data collection and processing facilities in the UK, operating across five sites. Working closely with our Research Specialisms, we provide a tailored service according to the requirements of each client. Our services cover data collection, processing and delivery, and are supported by a specialist statistical sampling unit and a software development team specialising in developing bespoke solutions for clients. The data processing and delivery teams provide clients with user-friendly, automated customised reports. Each team uses a Management Information System allowing real time access to the status of a project; budget, productivity, quality control status and schedule so that each element can be efficiently tracked at any time. Here are the main technqiues we use:

Face-to-face surveys

Our field research team is responsible for carrying out a broad range of face-to-face research.

Telephone surveys

Our international CatiCentre is the world's most advanced telephone research facility, putting you in touch with target audiences around the world quickly and cost-effectively.

Postal surveys

If done correctly, postal surveys are a cost-effective alternative to face-to-face or telephone interviews and we have the expertise to achieve good response rates.

Online techniques

Whether you require one of our innovative online products or need a tailored solution, we can help. Our online techniques include quantitative and qualitative research, reporting, panel, omnibus and research via mobile phones.