Online panel

Panels are the single largest sampling source for online studies in market research.

An Online panel is …

A pre-recruited group of individuals or households who have agreed to take part in online market research surveys. Who are screened meaning you can find 'hard to reach groups' as well as representative samples and are closely managed by a team of experts.

At Ipsos MORI we have our own dedicated global operations company Ipsos Interactive Services (IIS) that manages and maintains all Ipsos global online panels. Linking IIS Europe to North America at the beginning of 2007 has allowed IIS to maintain one of the largest and highest quality panels worldwide. Providing our clients with a valuable sampling source to service their project needs.

Concept/Product Testing, New Product Volume Forecasting, Usage & Attitudes Studies, Brand Equity Studies and Omnibus Studies are a few of the most commonly recurring types of studies that IIS currently carries out using its Online Access Panels. We constantly update our panels; using a wide range of recruitment methods including offline and online applying high quality maintenance techniques to the panel.

Ipsos Interactive Services is able to conduct on-line studies wherever Internet penetration is high enough to allow for an appropriate sample. If internet penetration is not considered prominent enough then we can utilise our offline operations to conduct research in said countries.

IIS has panels for all of the major European markets, and also covers North America (US and Canada) and Latin America (Brazil, Mexico and Argentina).

True panels are not merely cooperative lists or databases of individuals. Our experience has shown that the sample source selected plays a vital role in a company's ability to make accurate decisions. Our panels are not just lists or email databases of individuals, but managed Access Panels. They are:

• Managed access sources of individuals who have volunteered to take part in market research surveys.
• Created and managed for long-term use and access.
• Extensively profiled to efficiently target respondents.

Panel Differentiation Points

• A global reach thanks to the Ipsos network.
• Quality — compliance with ESOMAR regulations.
• Standardisation of recruitment questionnaires in all countries.
• A state of the art sampling tool in Samplix, developed by Ipsos (with the possibility to extract samples based on the agreed quotas with the client and compared to a national representative scheme).
• Representative samples on the basis of up to 6 demographic criteria (additional criteria can be added according to client requests).
• Specialised panels (sub-panels) that are continuously updated.
• Recruitment — a multiple source strategy and excellent supplier relationships.
• Member Services — managing the community, engaging panelists, rewarding participation, protecting privacy.
• Database — efficient well thought out processes carried out routinely and promptly.
• Deliverability — rules and best practice within the industry, partnerships with internet providers to ensure e-mail deliverability.
• Analytics — monitoring performance and participation rates.

At Ipsos we adhere to or exceed the ESOMAR code of conduct for online panels. To see our response to ESOMAR's 26 questions on Panel Quality download them here. Or for more information on our Panel Quality Stance contact online@ipsos-mori.com