Online research products

Our online research products include:

Emoti-Trace

A very exciting development, where respondents rate TV adverts and other video clips in real time. The data is reported back to the client in an insightful interactive report.

Shelf Testing

This recreates a virtual shopping experience for respondents online. Experience it here.

Virtual Shopping Demo — Select the Help icon within the demo to view all the shelf testing capabilities.

Copy Testing

Our copy testing portfolio includes products marketed under the 'Next' brand name. Ipsos ASI started ad testing five years ago and today offers online testing solutions for almost all types of advertising (including print, TV, outdoor and radio) in any format, from rough design (storyboard, animatic) to completely finished.

Next Magazine

This is a terrific innovation which brings the content and quality of a magazine or other published materials alive on the internet. Respondents can 'flick' through the magazine on their computer as if it was really there!

Online Magazine Demo — (click top right-hand corner to start)

Next Outdoor

Go outside without really going outside! Print adverts are tested in a virtual 'city scene' environment. And we can go out and film a specified road or area, to recreate the city scene you want.

Next Radio

Radio adverts are tested online but with a neat twist. The user can carry out a task at the same time, to recreate an element of distraction, which often occurs when listening to the radio — this helps reproduce an accurate radio environment.