Mobile research

With over seven years' experience in using mobile research, we have a wealth of expertise to guide you through using this research technique.

A recent ongoing project using mobile technology conducted on behalf of Orange is 'The Orange Business Jury'. The panel was recruited from our online panel of 1,000 small business owners, managers and decision-makers. The survey is used to gain instant insight into breaking news stories and events from the business community's point of view as and when they happen. The flexibility and speed of the research enables instant results. An example of this was the Bank of England's rise in UK interest rates from 5.5% to 5.75 in July 2007. The SMS surveys were released on the same day as the announcement and results were available at 4pm that day and had a high response rate of over 62% for the questions asked. Other surveys put to the business panel have received a 70% response from the jury in less than 10 minutes.

Press coverage of the Orange Business Jury SMS poll.

Another recent successful mobile research project was one we conducted on behalf of The Sunday Mirror in August 2007. This ad hoc project used SMS technology to ask the general public their views on crime in the UK. Again we recruited a sample of 2,500 from our online panel to represent a national profile of the British public aged 16 to 64. The fast turn around of the project meant that the survey was sent live on the Friday and results published for the Sunday paper.