Telephone Surveys

Ipsos MORI has one of the largest in-house telephone operations in the UK. We conducted 565,000 interviews in 2007 alone from our CATI (computer assisted telephone interviewing) call centres operating out of London, Edinburgh and Lowestoft. Using CATI increases the accuracy and comparability of data as it allows complex questionnaires to be programmed and, by linking CATI to dialers, enables significant increases in the speed and efficiency of data collected. The dialler technology also allows us to offer full voice recording and remote monitoring of interviews.

The London site specialises in centralised, international data collection and has particular expertise in delivering complex, business-to-business projects across a wide range of markets. The Ipsos Group has more than 2,000 CATI stations around the world and Ipsos MORI regularly links in with our North American and Asian call centres to provide clients with round-the-clock global coverage.

Our Edinburgh and Lowestoft centres focus on the UK market and are experienced at delivering both consumer and complex business-to-business studies according to our stringent quality excellence procedures. We have a number of specialist teams able to conduct qualitative research, service level auditing and quantitative research amongst niche audiences such as medical professionals, financial experts, opinion leaders and MPs and others.

Telephone teams are supported by our in-house specialist statistical sampling team who advise on survey design and provide sample representative of the population being studied, and the data delivery teams who code, process and provide the data deliverables.