Retail Research @ Ipsos MORI

Ipsos MORI helps retailers and manufacturers maximise retail sales by providing actionable and relevant market research and insight into shoppers’ attitudes and behaviours. Our business is to understand the motivations and behaviours of shoppers in the UK, helping retailers and manufacturers improve performance.

The Imperatives for Customer Loyalty 2012

Our report for The Logic Group focuses on understanding the key drivers behind, and manifesting behaviours of, customer loyalty in 2012.

Retailers in for another tough year of trading

In its latest repsearch, the Ipsos/KPMG Retail Think Tank says retailers will have to develop innovative initiatives in order to drive sales.

Opinion: New Trends in shopping

Louise Brice looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.

The Word of Mum - can you hear it?

Joe Marshall of Ipsos InnoQuest blogs on what the Ipsos Marketing / Bounty Word of Mum Panel have told us about which retailers mums frequent, what they buy and how their decisions come about.

HMV – A casualty of the digital age?

In his latest blog for The Wall, Gavin Sugden of Ipsos MediaCT talks about how HMV became a victim of our digital lifestyle.

Can the British high street survive?

Rob Myers, MD, Ipsos Marketing in City AM debates how the internet is lending itself as a valuable tool in the retailer’s armoury. Can the British high street survive?