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Senior Team

Ipsos MORI Senior Staff

Ipsos MORI is one of the UK's leading research companies. Most of our senior team are research professionals, actively involved with clients and research studies.

Ben Page - Chief Executive

  Ben Page

Ben Page is Chief Executive of Ipsos MORI. He joined MORI in 1987 after graduating from Oxford University in 1986, and was one of the leaders of its first management buyout in 2000. A frequent writer and speaker on leadership and performance management, he has directed hundreds of surveys examining service delivery, customer care and communications.

From 1987-1992 Ben worked in our private sector business on corporate reputation and consumer research, working for companies like Shell, BAE Systems, Sky TV and IBM. Since 1992 he has worked closely with both Conservative and Labour ministers and senior policy makers across government, leading on work for Downing Street, the Cabinet Office, the Home Office and the Department of Health, as well as a wide range of local authorities and NHS Trusts. Ben is currently on advisory groups at the CBI, Kings Fund, Institute of Public Policy Research (IPPR), and is a Trustee at the Centre for London. He was recently named in GQ’s 100 Most Connected Men of 2015.

He regularly appears on national TV and radio programmes.

Ben's biog Read more link

Claire Emes - Chief Innovation Officer

Claire Emes

As Chief Innovation Officer, Claire is responsible for ensuring Ipsos MORI develops and employs powerful capabilities in evolving research techniques from engaging 'in the moment' mobile studies to 'research without questions' via passive measurement, digital observation and neuroscience. She’s so passionate about these techniques that she even made her own family the subject of a ‘day in the life’ experiment! 

She previously ran Ipsos MORI’s Trends & Futures unit, leading a team of experts from across the UK business to develop trend reports on key topics and create strategic insights for key clients. Her background is in loyalty research, where she has 10 years’ experience in helping organisations understand, grow and nurture customer loyalty. 

Claire joined Ipsos MORI in 2003 and has a BA (Hons) in Politics, Philosophy and Economics from Oxford University. She comments regularly on public opinion including interviews and newspaper reviews for BBC News, The Today Programme and Sky News.

She lives in Surrey with her husband and two young daughters. At the weekend, she enjoys playing hockey – though not quite to the National League standard she used to!.


Liz Landy - CEO, Ipsos Connect

  Liz Landy

Liz is CEO of Ipsos Connect, a new specialism combining media and advertising specialists to help companies understand how media, brands and consumers connect through content and communications Ipsos Connect has around 180 members of staff and turns over a budget of over £40m. Liz has overall responsibility for the business which is split into three distinct areas – Media measurement, Brand and Campaign Performance and Content and Comms Development. The Media Measurement division is one of the largest, and a particular specialist area of Ipsos Connect. Here we have a proud heritage of involvement in almost every major industry currency from BARB, NRS, RAJAR and Route to TouchPoints and the Global Business Elite surveys. This volume of work has allowed us to build an expertise, skillset and infrastructure in order not just to run these surveys but to introduce the required innovation to ensure their relevance in today’s complex market. .

Liz has over 20 years of media research experience, having started her career at the BBC where she held a variety of research positions before joining the Ipsos group in 1994. Initially responsible for all TV and radio projects, she became Director of Ipsos Media in 1997 and then Managing Director and a member of the Board in 2001. In 2007 Ipsos MediaCT was launched, combining traditional media, content and technology together to address their convergence in the marketplace and since then Liz has helped to manage mergers with MORI, OTX and Synovate. She is closely involved with key account management, new product development, innovation, marketing and people management..  

Liz lives in the Thames Valley with her husband and two children, Henry and Poppy. She enjoys having family adventures and being pampered.

Caroline Walker - Managing Director, Ipsos Connect

  Caroline Walker

Caroline is the Managing Director of the Ipsos Connect specialism in the UK. She has 30 years of research experience spanning a wide range of sectors, geographies and approaches, working both as a client and for agencies.

Prior to joining Ipsos, Caroline was with Millward Brown for 15 years where she developed effective client partnerships focused around brand growth and communications effectiveness. Her last role was a leadership role, driving excellence in client delivery and team development.

Caroline’s career began at Novartis pharmaceuticals, following her BSc in Biological Sciences from York University. With more passion for advertising than science, she moved to KP Foods, enjoying developing ads for classic British brands like Hula Hoops.

She then joined the Consumer Division of TNS, where she worked for 7 years on a wide range of projects & clients. Moving to South Africa, she lead the Unilever account for Research International for 3 years. This provided a fresh perspective on the world of brand building as well as an appreciation of the dynamics of emerging markets.

She is still passionate about brands and advertising - invigorated by the marketing opportunities that digital create and the dynamic nature of brand building in today’s world.

Caroline lives in London during the week, retreating back to Warwickshire at the weekend to keep an eye on her two teenage children and plan her next skiing or sailing holiday with her husband.

Jim Needell - Managing Director, Marketing

  Jim Needell: Ipsos Marketing

Jim has 20+ years’ experience working with marketing professionals across sectors spanning durables, FMCG and healthcare. .

Having previously worked at GfK, TNS and Kantar, both in the UK and abroad, Jim has developed a wide breadth of marketing insights knowledge across Syndicated, Consumer Panel and Custom services. In his previous Managing Director post his business won multiple industry awards - most notably for innovative client engagement, data visualisation and also achieved a place on the prestigious UK 100 Best Companies to work for.

Jim lives in Surrey with his wife and three children and is desperately trying to stave off middle edge spread following his passion for triathlon, culminating recently in his completion of an Ironman race. The highs and lows of being a Portsmouth FC supporter are also a constant distraction..

Bobby Duffy - Managing Director, Public Affairs

  Bobby Duffy

Bobby Duffy is the Managing Director of the Ipsos MORI Social Research Institute and Global Director of Ipsos Social Research Institute. Bobby joined MORI in 1994 after graduating in Economics/Social and Political Science from St John’s College, Cambridge, and now leads a team of around 200 researchers in London, Manchester, Edinburgh and Belfast.

While at Ipsos MORI, Bobby has spent time on secondment at the Prime Minister’s Strategy Unit and as a User Fellow at the Centre for Analysis of Social Exclusion at the LSE.

He set up and ran our Research Methods Centre, and his methodological development work has included two papers short-listed for paper of the year in the Market Research Society’s journal; he now sits on the Editorial Board of the journal. He was named one of the top 10 thought leaders in local government by the Local Government Chronicle in 2011.

He is a frequent public speaker and commentator, having appeared on most of the key outlets, including the Today programme, Newsnight, ITV News at 10, BBC News at 6 and many others. He has written widely on social policy issues, including in the Guardian, Sunday Times, Wall Street Journal, Prospect, New Statesman, Public Finance, Huffington Post and many others.

He is a Visiting Senior Research Fellow at King’s College London and is a trustee for the LankellyChase Foundation.

Bobby has served on many expert panels and advisory groups including for CLG on housing and local government, for Demos, ippr, the RSA and the University of York.

He lives in the Barbican with his partner and two daughters.


Bobby's biog Read more link

James Randall - Managing Director, Key Clients

  James Randall

James works to ensure that Ipsos MORI’s major clients get access to the greatest thought leaders and research innovations of Ipsos. With a background in digital research, James also works with the Ipsos MORI Digital team, with a personal focus on partnerships that bring new approaches to our clients.

Having started his career with GfK in 1994, James worked with clients across Europe and Asia, spending a particularly exciting period in India before moving into a global client role.

James is a regular speaker at conferences with a particular passion for the opportunities that digital approaches give us to get closer to human behaviour than ever before.

James lives in Surrey with his wife, daughter and son. When not exploring the world with his family, he enjoys sailing, running and wine.


Shaun Fisher - Joint Managing Director, Operations

Shaun Fisher

Shaun has over 15 years’ experience in research, graduating from the University of Kent with a BA (Hons) in Geography before joining a consultancy specialising in Tourism and Leisure in 1998. Later focusing on FMCG research, Shaun joined what is now Ipsos MORI from Research International as a Key Account Director in the summer of 2004.

Shaun is responsible for the Data Collection, Processing and Delivery departments at Ipsos MORI. Passionate about people and complex problem solving, Shaun also serves on the Council of the Alliance of International Market Research Institutes (AIMRI). Prior to Ipsos MORI Operations, he was Vice President, Head of Client Service for Ipsos Interactive Services UK, the online arm of the Ipsos Group.

He lives in Hertfordshire with his partner and 2 daughters, enjoys playing cricket and is a long-suffering supporter of Ipswich Town Football Club.

Tony Harper - Joint Managing Director, Operations

Tony Harper

Tony joined Ipsos in 1994 after graduating from Queen Mary College, London. Since then he has worked in a variety of business areas including Media, Loyalty and Marketing, before focusing on developing Ipsos UK’s Global Data Collection services offer. In 2008 he became Head of Ipsos Observer where he was responsible for servicing clients who require high quality data-only research solutions, utilising a variety of different methods and collected from markets all around the World.

In addition to his UK based role, he also spends some of his time supporting other Ipsos Observer teams across the EMEA region so that more clients can tap into and benefit from the strength and breadth of the Ipsos data collection infrastructure.

As a strong, commercially driven general manager, he is comfortable dealing with a wide variety of research issues, subject matters and clients. He particularly enjoys business strategy and fostering a winning mentality within teams and places great importance on setting and maintaining high standards around the basics of good service, on time delivery and product quality.

Outside of work, he is an avid follower of many sports, with particular interests in the success (or lack of it) of Arsenal football club and the fortunes of the England rugby team. He lives in Hertfordshire with his wife and son.

David Holliss - Chief Financial Officer

  David Holliss

David is a qualified Chartered Accountant who joined the Ipsos Group as UK CFO in December 2001. Previously he served as Finance Director of BMRB for 13 years while also taking on a range of additional roles within the WPP research companies. This included a period of four years as Group Finance Director for six of WPP's market research businesses across the world.

David lives in Oxfordshire with his wife and two teenage boys and is a keen sports spectator, whether at Reading football, London Irish rugby, or England cricket games!

Sara Gundry - Communications Director

  Sara Gundry

Sara has worked in marketing and communications roles in the research industry for the last 13 years.  She joined Synovate in 2011 having spent over 11 years at TNS where she most recently held the role of Communications Director in the UK..

She has experience across both internal and external communications, corporate brand and product marketing at both a UK and international level.

Sara lives in Surrey with her husband and two young children and alongside active family life enjoys good food and wine.

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