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Royal Wedding 2011 - Ipsos MORI

Our latest research asks the public for their views on the Royal Wedding, as well as towards the monarchy more generally.

Analysis: The Royal Wedding: Six months on

Simon AtkinsonFrom the ESOMAR 3D conference, Simon Atkinson looks back at our unique mobile research over the weekend of the Royal Wedding and concludes that the more researchers can be in 'the right place at the right time' the more we will get a rounded view of cosumer behaviour. Read more link

Presentation: The Great British Royal Wedding

For the 2011 ESOMAR event, this presentation showcases the methodology used and the lessons for future mobile research. Read more link

Publication: The Old... and the New: The Great British Royal Wedding

The Old... and the New: The Great British Royal WeddingA brief overview and summary of how Ipsos MORI and Techneos combined to engage Brits in participating in a mobile research project using new technology combined with traditional research methods to tell the story of how we celebrated the 2011 Royal Wedding. Read more link


Full details of the Reuters/Ipsos MORI poll on the Royal Wedding, including access to the slide deck and trends covering attitudes to the monarchy from 1990 onwards. Read more link
Scotland Flag - The Saltire

Ipsos MORI Scotland's latest Royal Wedding survey paints a picture of how Scots will be spending the day. Read more link
The Archive

Questions about the Monarchy or Royal Family asked in more than one survey. See also list of surveys since 1997 including questions on the Monarchy or Royal Family. Read more link
Ipsos MORI: Grat British Royal Weekend Ipsos MORI, in partnership with Techneos, asked Britons to share their Royal Wedding Weekend with us through a mobile research smartphone app. Read Sarah Castell's analysis. Read more link

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Simon AtkinsonSimon Atkinson
Assistant Chief Executive


Gideon Skinner Gideon Skinner
Research Director