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Welcome to the Light Bites Blog

Ipsos MediaCT Light Bites 

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The Truth, The Whole Truth and Nothing But the Truth Andrew Green, Global Head of Audience Measurement 27 January 2016 In a world where we can watch TV and read newspapers across a host of devices, Andrew Green, Global Director of Audience Solutions at Ipsos Connect, writes about how we can measure all this complexity. The Truth, The Whole Truth and Nothing But the Truth
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Dead Trees and the Death Narrative Andrew Green, Global Head of Audience Measurement 18 January 2016 Andrew Green, Global Head of Audience Solutions, Ipsos Connect, blogs on the so-called ‘death narrative’ – the notion that printed newspapers (the ‘dead tree’ editions) will eventually disappear. Dead Trees and the Death Narrative
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The Future is Hybrid Andrew Green, Global Head of Audience Measurement 25 November 2015 Andrew Green blogs on the future of audience measurement and research in a multi-screen streaming TV landscape. The Future is Hybrid
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Plus ça change, plus c’est la même chose… Andrew Green, Global Head of Audience Measurement 23 September 2015 Andrew Green, Global Head of Audience Measurement for Ipsos Connect, asks whether digital views are a more precise measure for ads than traditional forms of audience. Plus ça change, plus c’est la même chose…
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Online is the now, not the future, so why bother with face-to-face surveys? John Carroll, Senior Director 16 March 2015 In his most recent blog John Carroll discusses whether online can truly replace face-to-face research. Online is the now, not the future, so why bother with face-to-face surveys?
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Google Glass – Dead, but not buried Stephen Johnson, Senior Research Executive 2 February 2015 In this blog MediaCT's Stephen Johnson discusses Google Glass and the product testing. Google Glass – Dead, but not buried
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The future of streaming content: What role will advertising play? Elliot Whitehead, Research Executive 31 October 2014 In his newest Blog MediaCT's Elliot Whitehead talks about streaming services continuing their success stories and how advertisers have gotten involved. The future of streaming content: What role will advertising play?
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Driving DAB Forward Andy Haylett, Survey Director 31 July 2014 Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release. Driving DAB Forward
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Music Can’t Buy Me Love John Carroll, Senior Director 25 July 2014 On the 50th anniversary of The Beatles' A Hard Day's Night, Ipsos MediaCT's John Carroll looks at whether music can buy love for today's generation. Music Can’t Buy Me Love
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Radio and the new normal Andy Haylett, Survey Director 27 May 2014 Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release. Radio and the new normal
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About this blog

Ipsos Connect "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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