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Comment & Analysis

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Blog: Can social media really be the future for Jeremy Corbyn? 1 October 2015 Steven Ginnis, head of digital research at Ipsos MORI Social Research Institute writes for Huffington Post about the reaction of the Twittersphere to Jeremy Corbyn's first Labour Party conference speech as leader. Blog: Can social media really be the future for Jeremy Corbyn?
Blog: What do the focus groups make of Jeremy Corbyn? 1 October 2015 Suzanne Hall, research director at Ipsos MORI writes for the New Statesman about two focus groups with voters in Croydon on the day of Jeremy Corbyn's inaugural party conference speech.  Blog: What do the focus groups make of Jeremy Corbyn?
Blog: Measuring employee engagement in digital times 25 September 2015 We’ve seen a digital revolution in recent years, but what impact has that had on employee research so far? JB Aloy, head of employee research at Ipsos MORI, discusses why we should be cautious about applying some of the latest digital developments, in the Institute of Internal Communication magazine. Blog: Measuring employee engagement in digital times
Is the tide turning for streaming services? 2 July 2015 In the blog Ipsos Connect’s Elliot Whitehead talks about streaming services and the challenge of offering extra value to subscribers. Is the tide turning for streaming services?
As Ryanair’s profits soar, are analysts right to attribute it to its new customer-friendly policy? 27 May 2015 Milorad Ajder of the Ipsos MORI Reputation Centre features in CityAM agreeing with the proposition that Ryanair's profits can be attributed to it's new customer-friendly policy. As Ryanair’s profits soar, are analysts right to attribute it to its new customer-friendly policy?
What do the World Cup and Scottish Referendum have in common? 10 December 2014 Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014. What do the World Cup and Scottish Referendum have in common?
Sainsbury's Christmas ad 'not offensive' says facial coding study 3 December 2014 Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’. Sainsbury's Christmas ad 'not offensive' says facial coding study
The Motivational Manager 1 December 2014 How to motivate people in their jobs and in their lives has been a conundrum in our society for centuries – even Aristotle grappled with this during his lifetime. So how do companies motivate people in their jobs in the 21st century? The Motivational Manager
Monty beats the bear in battle of John Lewis ads 28 November 2014 Facial coding research from Ipsos ASI shows John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort. Monty beats the bear in battle of John Lewis ads
Why companies fail when success becomes routine 5 November 2014 Milorad Ajder in City A.M. examines why the corporate landscape is littered with trailblazing companies whose performance have started to slip. Why companies fail when success becomes routine
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