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Comment & Analysis

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Sainsbury's Christmas ad 'not offensive' says facial coding study 3 December 2014 Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’. Sainsbury's Christmas ad 'not offensive' says facial coding study
Monty beats the bear in battle of John Lewis ads 28 November 2014 Facial coding research from Ipsos ASI shows John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort. Monty beats the bear in battle of John Lewis ads
Why companies fail when success becomes routine 5 November 2014 Milorad Ajder in City A.M. examines why the corporate landscape is littered with trailblazing companies whose performance have started to slip. Why companies fail when success becomes routine
Can research match the new marketing model? 15 October 2014 Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event. Can research match the new marketing model?
Neuroscience and marketing: what you need to know 6 August 2014 Marketing Week's feature on neuroscience research includes an interview with Ipsos ASI, predicting that neuroscience research business will generate more than five times as much income this year as it did just two years ago. Neuroscience and marketing: what you need to know
Slides: Scottish Referendum: 200 days to go 6 March 2014 Slides and tweets from the King's College London / Ipsos MORI event held on Tuesday 4th March 2014. Slides: Scottish Referendum: 200 days to go
Too Much Too Soon? 4 December 2013 Credible Conservatives? Ahead of George Osborne's Autumn statement Simon Atkinson blogs in the Huffington Post on the Tories' economic polling numbers. Too Much Too Soon?
OMG! SMS hits 21 3 December 2013 Daniel Welch of Ipsos MORI Digital reflects on 21 years of SMS and its impact on market research. OMG! SMS hits 21
Homes for Britain: Britain for homes? 30 September 2013 Ben Marshall gives a speech about public attitudes towards housing at the Labour Party conference 2013. Homes for Britain: Britain for homes?
Profile Matters: The World’s Top Cities 4 September 2013 The most striking finding from the Ipsos Top Cities research is that there are a handful of “superbrand” cities. Profile Matters: The World’s Top Cities
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