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Comment & Analysis

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Brexit and the UK pharma industry 24 May 2016 Eleanor Biggs of Ipsos Healthcare asks what Brexit could mean for the UK pharmaceutical industry in PharmExec.com. Brexit and the UK pharma industry
Is sugar-free the answer to the war on sugar? 16 May 2016 Natalie Kearse of Ipsos UU writes for FoodBev Media on how food manufacturers can respond to the 'war on sugar'. Is sugar-free the answer to the war on sugar?
Who Will Win the Race to Treat NASH? 9 May 2016 Dr. Sabina Heinz and Victoria Allan write for Pharma Exec on our research into NASH (Non Alcoholic Steato Hepatitis) and ask where the biggest buzz around the pipeline products is. Who Will Win the Race to Treat NASH?
Blog: Can social media really be the future for Jeremy Corbyn? 1 October 2015 Steven Ginnis, head of digital research at Ipsos MORI Social Research Institute writes for Huffington Post about the reaction of the Twittersphere to Jeremy Corbyn's first Labour Party conference speech as leader. Blog: Can social media really be the future for Jeremy Corbyn?
Blog: What do the focus groups make of Jeremy Corbyn? 1 October 2015 Suzanne Hall, research director at Ipsos MORI writes for the New Statesman about two focus groups with voters in Croydon on the day of Jeremy Corbyn's inaugural party conference speech.  Blog: What do the focus groups make of Jeremy Corbyn?
Blog: Measuring employee engagement in digital times 25 September 2015 We’ve seen a digital revolution in recent years, but what impact has that had on employee research so far? JB Aloy, head of employee research at Ipsos MORI, discusses why we should be cautious about applying some of the latest digital developments, in the Institute of Internal Communication magazine. Blog: Measuring employee engagement in digital times
Is the tide turning for streaming services? 2 July 2015 In the blog Ipsos Connect’s Elliot Whitehead talks about streaming services and the challenge of offering extra value to subscribers. Is the tide turning for streaming services?
As Ryanair’s profits soar, are analysts right to attribute it to its new customer-friendly policy? 27 May 2015 Milorad Ajder of the Ipsos MORI Reputation Centre features in CityAM agreeing with the proposition that Ryanair's profits can be attributed to it's new customer-friendly policy. As Ryanair’s profits soar, are analysts right to attribute it to its new customer-friendly policy?
What do the World Cup and Scottish Referendum have in common? 10 December 2014 Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014. What do the World Cup and Scottish Referendum have in common?
Sainsbury's Christmas ad 'not offensive' says facial coding study 3 December 2014 Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’. Sainsbury's Christmas ad 'not offensive' says facial coding study
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