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Comment & Analysis

Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.

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Is the tide turning for streaming services? 2 July 2015 In the blog Ipsos Connect’s Elliot Whitehead talks about streaming services and the challenge of offering extra value to subscribers. Is the tide turning for streaming services?
As Ryanair’s profits soar, are analysts right to attribute it to its new customer-friendly policy? 27 May 2015 Milorad Ajder of the Ipsos MORI Reputation Centre features in CityAM agreeing with the proposition that Ryanair's profits can be attributed to it's new customer-friendly policy. As Ryanair’s profits soar, are analysts right to attribute it to its new customer-friendly policy?
What do the World Cup and Scottish Referendum have in common? 10 December 2014 Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014. What do the World Cup and Scottish Referendum have in common?
Sainsbury's Christmas ad 'not offensive' says facial coding study 3 December 2014 Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’. Sainsbury's Christmas ad 'not offensive' says facial coding study
The Motivational Manager 1 December 2014 How to motivate people in their jobs and in their lives has been a conundrum in our society for centuries – even Aristotle grappled with this during his lifetime. So how do companies motivate people in their jobs in the 21st century? The Motivational Manager
Monty beats the bear in battle of John Lewis ads 28 November 2014 Facial coding research from Ipsos ASI shows John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort. Monty beats the bear in battle of John Lewis ads
Why companies fail when success becomes routine 5 November 2014 Milorad Ajder in City A.M. examines why the corporate landscape is littered with trailblazing companies whose performance have started to slip. Why companies fail when success becomes routine
Can research match the new marketing model? 15 October 2014 Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event. Can research match the new marketing model?
Neuroscience and marketing: what you need to know 6 August 2014 Marketing Week's feature on neuroscience research includes an interview with Ipsos ASI, predicting that neuroscience research business will generate more than five times as much income this year as it did just two years ago. Neuroscience and marketing: what you need to know
Slides: Scottish Referendum: 200 days to go 6 March 2014 Slides and tweets from the King's College London / Ipsos MORI event held on Tuesday 4th March 2014. Slides: Scottish Referendum: 200 days to go
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